Perspective

UX: Using the Power of Technology & Design To Enhance Your Experience

January 25, 2021
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Photo of Jeff Dickshinski

Employee Spotlight: Jeff Dickshinski

As a user experience (UX) design lead, Jeff Dickshinski's primary focus is to create the best overall experience for the product's end-users. Jeff does this by testing, researching, and collaborating with colleagues across the digital product development process to ensure the final product is useable, enjoyable, and accessible. Jeff has over 20 years of digital product development experience as a certified user experience designer (UXD) and human-centered design practitioner with certifications from the Nielson Norman Group, Human Factors International, and the LUMA Institute.

What are you responsible for as UX Design Lead at LMI?

I work across digital product development to optimize the user experience and ensure that the user perspective guides product design.

How long have you been with LMI?

I joined LMI in the fall of 2002.

How long have you been in the UX Design space?

I transitioned into UX design (UXD) from traditional graphic design during the internet boom of the late ’90s and have worked in both areas for over 20 years.

What was your first job in the design field?

My first professional job in design was with a small government contractor working with a business development and communications team.

What qualities and skills should a UX designer have?

I would say empathy is the top quality a UX designer should have. Understanding the user and their needs drives design.

Of your many accomplishments as a UX designer, what are you the proudest of or what was your greatest success?

Creating products that our clients love and that are easy and intuitive to use.

What has been the most challenging UXD project you have worked on? Why?

My current project, Beacon™, with LMI Forge™ is challenging from a complexity standpoint. We’re developing a data science platform that helps data engineers curate, analyze, and model data sets. Creating a user experience in this environment that allows for complexity but is still intuitive and easy to understand is our goal.

How do you measure the success of your UXD engagements?

When a client or user can quickly engage with and use one of our software products.

What is the most exciting project you have worked on in your career?

The most exciting project for me is one that is highly challenging. Beacon™ is probably at the top of the list.

What made you want to become a UX designer?

I love the challenge of making something completely new and unique that others enjoy using.

What advice would you give to someone just beginning their UX design journey?

It’s a large field with several specialty areas. Explore and find what you enjoy the most, then learn everything you can about it.

Who has been your most influential professional mentor/designer? Why?

Jakob Nielsen, hands down, a cornerstone of UXD since the ’90s.

What new efforts or projects are you working on at LMI specifically as it relates to UX?

LMI Forge™, our innovation incubator, continues to pursue the development of cutting-edge digital offerings for our clients. I’m excited to have UX play a central role in their development.

Any other information you would like to highlight about UX efforts at LMI?

We have a UX community of practice at LMI that I helped stand up about a year ago. In this community, we bring together individuals who have a strong interest in UXD.

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